Services
Social Media Marketing & Creative Strategy
The Challenge: A brand needed to launch a new product to a younger demographic but was struggling to get traction with traditional, polished corporate ads on Meta and TikTok. The Strategy: Pivoted from high-production commercials to a User-Generated Content (UGC) and lo-fi video strategy that felt native to the platforms.
Creative Execution
Responsive Layouts
UX/UI Design
Social Media Marketing (Meta/TikTok)
Shifted the creative budget from polished studio shoots to a rapid-testing User-Generated Content (UGC) model. Creative Execution: Developed a matrix of 5 different visual "hooks" (e.g., the problem-solution, the unboxing, the contrarian opinion) and paired them with 3 different creator profiles. Ran dynamic creative testing to find the winning combination.
HTML, CSS, & JS Expertise
Cross-Browser Compatibility
Faster Load Times
Brand Identity
A strong brand identity is essential for standing out in today’s competitive market. I help businesses create cohesive and compelling brand images that resonate with their target audience and convey their core values. Developing color palettes, typography, and imagery guidelines for brand consistency.
Logo Design
Cohesive Color Palettes
Brand Guidelines
What to Expect
Personalized Approach
I Eliminate Guesswork with Data-Driven Optimization
Clear Communication
I Speak Both 'Algorithm' and 'Human Psychology'
After Support
I Navigate Platform Volatility So You Don't Have To.